In Africa’s B2B sales ecosystem, where teams are more likely to manage deals with spreadsheets than sophisticated Customer Relationship Management (CRM) software, a new player is emerging. Revwit, a sales assistant designed specifically for African teams.
Founded by Chinedu Ossai, Dayo Adekanmbi, and Damilola Aluede—former employees of Interswitch, Bolt, Microsoft, and the London Stock Exchange Group—Revwit is setting out to solve a familiar problem: B2B sales tools built for Western markets simply don’t work for African businesses.
“If you’ve ever tried running a B2B sales team in Africa using spreadsheets or traditional CRMs, you already know the pain,” said Ossai, CEO of the company. “They weren’t built for how we sell, how our teams work, or the challenges we face.”
Although local CRM companies like Simpu and Jamborow offer similar solutions, Ossai stated that Revwit—backed by venture capital firm Norrsken and Moses Sule, former VP at Flutterwave—is the only one specifically designed to help B2B sales teams streamline the entire process of finding, managing, and closing deals.
With firsthand experience leading B2B sales efforts, Ossai and Aluede have together closed over $10 million in deals as both frontline sellers and sales leaders. Their journey has shown them how capable African sales professionals are, yet how often they’re hindered by bloated, expensive tools that fail to reflect local realities.
Unlike traditional CRMs that require weeks of onboarding and hefty subscriptions priced in US dollars, Revwit is lightweight, easy to set up, and priced in local currencies—starting with Nigeria’s naira and soon adding support for Kenya’s KES, South Africa’s ZAR, and Ghana’s GHS.
Revwit acts like an AI-powered assistant rather than a traditional CRM. Sales teams simply sign up and connect their email. From there, the platform automatically imports contacts and sales conversations, organizing them into a trackable, customizable pipeline.
The tool pulls lead data directly from forms, calendar invites, and emails—eliminating the hours that sales reps typically spend manually entering information. Then, using AI, Revwit enriches that data, tapping into a global dataset of over 200 million contacts and 20 million companies.
This type of smart automation has long been available in developed markets through tools like Zoho and Salesforce. However, it’s rarely accessible to African teams without relying on costly consultants or complex integrations. For example, setting up Zoho in Nigeria typically requires hiring technical experts, which can be expensive and may take several weeks.
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Revwit’s early traction is promising. The company launched a minimum viable product (MVP) in November 2024, and over 200 startups and professional service teams in Nigeria, around Africa, the US, and Canada already use the tool, managing over $800 million in active deals.
Napa Onwusah, CEO of Placidcode, whose company was among the first to test Revwit, said they are able to update leads automatically, freeing up time to focus on customers.
“Revwit is perfect for where we are as a company,” said Onwusah.
“We used to track deals in spreadsheets, but switching to Revwit has improved pipeline management. Now, we have full visibility and better insight,” Nadine, Pre-Sales Manager at Woodcore, which also tested the product, said.
The platform also supports personalized bulk email outreach directly within the system. This allows reps to maintain relevance and context in their messaging without the usual time-sink of writing emails from scratch.
Beyond just lead capture and email outreach, Revwit combines all the core elements of B2B sales into a single, easy-to-use platform. It includes integrations, pipeline management, deal tracking, and automated data enrichment—all with local teams in mind.
For founders and sales leaders, this translates to fewer tools, reduced customer acquisition costs (CAC), and more time selling. With full compliance to both Nigeria Data Protection Regulation (NDPR) and General Data Protection Regulation (GDPR), the team has made security a top priority.
What sets Revwit apart isn’t just its features—it’s the fact that the team behind it has lived the problem.
“We didn’t build Revwit just because it’s a business opportunity,” says co-founder, Aluede. “We built it because we’ve led teams, chased deals, and wished there was something simpler. We want to give sales teams a tool that just works—so they can focus on selling, not struggling with software.”
As Revwit continues to grow, the team intends to ship improvements daily—adding new integrations, expanding support for local currencies, and deepening automation. Their goal is simple: to empower African sales teams with tools that are intuitive, affordable, and built for their unique context.
